The advertisers who made running out of milk part of American pop culture have reinvented themselves "mission impossible" style with its new "GET THE GLASS" commercial campaign. Set to launch on TV airwaves and the internet this week, the new work immerses consumers in a dark, heavily-fortressed fantasy world established to safeguard earth's last glass of milk. "We've created a place with only one glass of milk, metaphorically speaking," says California Milk Processor Board (CMPB) Executive Director Steve James. "We want people to imagine what it would be like if milk really was that scarce and how that would change … Continue reading Dairy Industry Makes "Got Milk" Game →

GameTap, the first-of-its-kind broadband entertainment network from Turner Broadcasting System, Inc. (TBS, Inc.), announced today the release of "Myst Online: Uru Live" for the Mac platform in tandem with its latest content additions. Using technology from TransGaming Inc., Mac users can now take part in the same massively multiplayer "Myst Online: Uru Live" experience as their PC counterparts, including all of the regularly added features, destinations, and missions. "Myst Online: Uru Live has been the number one game on GameTap since its launch in February," said Ricardo Sanchez, GameTap's vice president of content. "So we are thrilled this new audience … Continue reading Mac Users Welcomed Into Uru Live →

Microsoft Corp. today announced the extension of the Xbox LIVE games and entertainment network to the Windows platform, bringing together the most popular online console game service with the most popular games platform in the world. Debuting on May 8, 2007, with the launch of the Windows Vistaâ„¢ version of the Xbox® blockbuster "Halo 2," Games for Windows - LIVE will connect Windows gamers to over six million gamers already in the Xbox LIVE community. Then, launching in June, "Shadowrunâ„¢" will for the first time connect Windows gamers with Xbox 360â„¢ players in cross-platform matches using a single service. "UNO," … Continue reading Xbox Live Launching For Windows →

The Adventure Company, a leading publisher of PC adventure games worldwide, today announced that its popular PC title Agatha Christie: And Then There Were None is under development for the Nintendo Wii, set to be released in November 2007. Written by Agatha Christie, the world's best-known mystery author and Queen of Crime, this classic story is brought to a new generation on the Nintendo Wii. Appealing to a broad audience, this platform opens the door for adventure games on console. Using the Wii's original "Wiimote" controller, gameplay in traditional PC adventure games can be taken to a whole new level … Continue reading Agatha Christie Title Moving To Wii →

Over a million Sudoku puzzles are available for the taking as Carol Vorderman's Sudoku is on store shelves everywhere throughout North America today! There's never been a better time to be introduced to the game of Sudoku, as math guru and UK television star Carol Vorderman is ready to teach everyone the ropes. The over 30 minutes of live-action tutorials, hints and tips provide a comprehensive method of how to excel at the game, making it easy and enjoyable to learn and improve your skills. Multiple game modes and difficulty levels offer new and exciting ways to play, making the … Continue reading Carol Vorderman's Sudoku Ships →

Nyko Technologies, a premier peripherals manufacturer, today announced that they will release the Classic Controller Grip and Click Grip for the Wii this Spring. Nyko's Classic Controller Grip brings comfort and convenience to the Wii Classic Controller by adding specialized grips with a Wii Remote dock and cord-management system. Together, these features make it easy to use the classic controller and Wii Remote simultaneously. Using an easy snap-on assembly, the Classic Controller Grip attaches to the Wii Classic Controller, giving it a more form-fitting and ergonomic feel, while the underside of the product features a clear plastic docking fin where … Continue reading Nyko Working On New Wii Controller →

Electronic Arts Inc. (NASDAQ: ERTS) announced the acquisition of SingShot Media, a San Francisco-based online karaoke community. SingShot's web-based social networking platform allows site members to record their own renditions of famous songs, share their recordings with friends, rate and comment on other members' tracks, customize recordings with photos and videos, and compete in a variety of contests. The acquisition will help accelerate EA's efforts in community-building and promoting user-generated content through a unique music platform. Financial terms of the agreement were not disclosed. Upon completion of the acquisition, SingShot CEO Ranah Edelin and CTO Niranjan Nagar will enter EA … Continue reading EA Buys Online Karaoke Firm →

With industry analysts counting more than 2 billion mobile devices already in use around the world, a team of industry veterans announced today the launch of a new mobile gaming community. Hovr Inc. (www.hovr.com) begins service with more than 100 titles from over a dozen world-class mobile game publishers, all subsidized via advertising and available to users at no cost. In addition to downloading free games users can join Hovr MobileSpace, a social network in which players interact and compete against each other. "Ad-supported content is absolutely necessary if there is to be mass adoption of mobile phones as a … Continue reading Hovr Mobile Games Community Founded →

Sony Online Entertainment LLC (SOE), a global leader in the online games industry, today announced EverQuest The Anniversary Edition, a new compilation collection for the Massively Multiplayer Online Role-Playing Game (MMORPG), EverQuest. EverQuest The Anniversary Edition will only be available at participating retail locations and is scheduled for release on April 23, 2007, for the suggested retail price of US$19.99. "After eight successful years of EverQuest, we wanted to celebrate with the release of a very special Anniversary Edition, which consists of all the expansions ever created for EverQuest, including the most recently released expansion: The Buried Sea," said Clint … Continue reading Original EverQuest Celebrates Eight Years →

Crave Entertainment, a leading publisher of console videogames, announced today that it will partner with Crayola to bring the company's much-loved crayons to Nintendo DS(tm) screens. Set in exciting locations around the globe, Crave Entertainment's upcoming Crayola game will lead players on a colorful romp to find hidden treasure. Armed only with a treasure map and Crayola crayons, players can draw and color their way through challenging obstacles and exciting mini-games to complete quests and discover the treasure. "Crayola crayons are an integral part of American childhood," said Mark Burke, senior vice president of product planning and business development for … Continue reading Crave Partners With Crayola For DS →