International animatics shop Animated Storyboards has launched a new video game art division, called ASB Games. The division will be led by Max Philips and Omer Qayyum, who are both avid gamers themselves and deeply passionate about the gaming industry and its consistent growth in the international consumer space. ASB Games will deliver a carefully curated network of artists with superior talent in a wide range of styles, ranging from photorealistic environmental work to highly stylized character art. The artists will work with seasoned in-house creative directors and producers, leveraging the robust global infrastructure that Animated Storyboards has established with its 10 offices and nearly 300 full time in-house illustrators, designers, directors, producers and 2D and 3D artists.

With a successful and continually growing presence in animatics for the advertising industry, Animated Storyboards is furthering its entrepreneurial ethos with its launch into the gaming industry. Having already grown to 10 international office locations since opening in 2001 and expanding services to include audio & casting, creative direction, storyboards & artwork, 3D/2D animation, green-screen, motion graphics, design, global versioning and editorial, the youthful team is eager to take the helm on this new sector.

Notes Animated Storyboards founder Ezra Krausz, “As a company, Animated Storyboards is always on the lookout for a new business sector to apply our established expertise. We firmly believe in growing the company from within and I am very excited to have Max and Omer bring their enthusiasm and vitality to this new direction for Animated Storyboards.” Adds Philips, “There is a higher demand than ever for new content in the gaming space, with titles launching constantly. The model that Animated Storyboards has refined for the advertising space is something that can seamlessly be utilized for video games, bringing our unprecedented speed and accomplished artists to projects of any size and scope.”