Microsoft has announced a strong line-up of media partners for Xbox Live with the BBC, LOVEFiLM, Channel 4 and Channel 5 all coming to UK gamers, with HBO and Bravo heading to the US.

The new deal includes nearly 40 partners worldwide, bringing paid and free services to markets including Europe, Australia, Japan and Mexico.

Here’s the full list (includes new and existing services):

ABC iView – Australia

AlloCiné – France, Germany, Spain, U.K.

Antena 3 – Spain

Astral Media’s Disney XD – Canada

AT&T – U.S.

BBC – U.K.

blinkbox – U.K.

Bravo – U.S.

BSkyB – U.K.

Canal – France, Spain

Channel 4 – U.K.

Channel 5 – U.K.

CinemaNow (Best Buy) – U.S.

Comcast – U.S.

Crackle – Australia, Canada, U.K., U.S.

Dailymotion – Available in 32 markets

EPIX – U.S.

ESPN – U.S.

Facebook – Available in all 35 Xbox LIVE markets

FOXTEL – Australia

GolTV – Spain

HBO GO – U.S.

Hulu – Japan

Hulu – U.S.

iHeartRadio (Clear Channel) – U.S.

Last.fm – U.K., U.S.

LOVEFiLM – Germany, U.K.

Manga Entertainment – U.S.

Maple Leaf Sports & Entertainment/Real Sports – Canada

MediaSet – Italy

MSN with MSNBC.com – Canada, France, Germany, Italy, Japan, Mexico, Spain, U.K.

MUZU.TV – France, Germany, Italy, Spain, U.K.

Netflix – Canada, U.S.

Rogers On Demand Online (RODO) – Canada

RTVE – Spain

SBS On Demand – Australia

Syfy – U.S.

Telefonica – Spain

Televisa – Mexico

"The Today Show" – U.S.

TELUS – Canada

TMZ – U.S.

Twitter – Available in all 35 Xbox LIVE markets

UFC – Canada, U.S.

Verizon – U.S.

VEVO – Canada, U.K., U.S.

VimpelCom** – Russia

Vodafone Portugal – Portugal

YouTube – Available in 22 markets

ZDF – Germany

Zune – Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, SpainThe addition of the BBC, Channel 4 and LOVEFiLM makes XBL a very enticing option now, but we still don’t know if it will be in the form of iPlayer and 4OD. Watch this space.