The folks at 2K Games and Gearbox Software have come up with a great way to promote their Borderlands 2 game and the launch of the Game of the Year edition. They are putting real-world bounties on the heads of different characters in the game, with a new bounty target every day staring October 11th and running for 28 days. Kill the target, get entered into the prize drawling. In addition, the target will be carrying some type of amazing in-game loot which will drop 100 percent of the time. So get out there and start killing, and earning real world and in-game stuff.

‘More than a year after the launch of Borderlands 2, hundreds of thousands of fans worldwide continue to shoot-and-loot on Pandora. We wanted to find a creative and exciting way to thank them, and the millions of Borderlands fans that make this franchise what it is,’ said Sarah Anderson, senior vice president of marketing at 2K. ‘We’re giving away $100,000 in cash and a slew of other great prizes throughout a massive in-game fan appreciation event that’s also accessible to new players who purchase the Borderlands 2 Game of the Year Edition.’

Money isn’t all that’s at stake. Thanks to the generosity of PlayStation, Nvidia, Turtle Beach and BradyGames, Borderlands 2 loot hunters will have the chance to win outstanding real-life prizes, including a PlayStationVita handheld entertainment systems with copies of Borderlands 2 Vita once released, Customized Borderlands 2 XP SEVEN headsets from Turtle Beach, NVIDIA Shield PC Streaming set-up with a custom painted Tiki PC by Falcon Northwest, NVIDIA GeForce GTX 660 Ti GFX cards, Borderlands 2 Game of the Year Edition Strategy Guides by BradyGames, and Lifetime supplies of all 2K titles on Steam past, present, and future.

‘Claptrap serves as the master of ceremonies for this grand Loot Hunt, but each week a new friendly face from Borderlands 2 will dish out daily targets that loot hunters can take down to enter themselves into the sweepstakes,’ said Randy Pitchford, president of Gearbox Software. ‘As a diehard vault hunter, I am most excited for the bounty associated with each target ‘ unique pieces of in-game loot that will drop one hundred percent of the time.’

Ambitious loot hunters can enter the sweepstakes simply by taking down the daily targets once a day for a total of 28 entries. In addition to the many weekly sponsored prizes, one lucky loot hunter will win a grand prize of $50,000, and four others will win varying amounts of cash totaling another $50,000. Only U.S. players are eligible for cash prizes and sponsored prizes. However, all players worldwide can participate in the Loot Hunt, and the exclusive community goals granting access to unique in-game loot. Alternatively, U.S. residents may enter the sweepstakes by mailing a postcard to 2K, Borderlands 2 Loot Hunt Sweepstakes, 10 Hamilton Landing, Novato, CA 94949.

The Borderlands 2 $100,000 Loot Hunt ends at 5:00 a.m. EST on November 7, 2013. Joining the hunt is simple, go to borderlands2loothunt.com, and log-in using your SHiFT account information. You can also visit the official web site for complete sweepstakes rules and prizing, details about daily targets, and daily community goals.