Adways Interactive, a U.S. subsidiary of Japan’s top mobile ad network and also one of Japan’s leading mobile game publishers, today announced that they have launched the popular gravity-based puzzle game Burn the Rope on iOS and Android in Japan. Created by Canadian developer Big Blue Bubble, Burn the Rope is the first game to be signed by the Adways North American group. The game has been downloaded over 6 million times in North America, and was nominated for several awards.

In Burn the Rope users have the freedom to set fire without any fire hazard or need for a fire extinguisher. The game involves a mix of strategic planning, thinking ahead, coordination and the ability to stay in deep focus. Users have to feed the fire and burn as much rope as they can in each level to progress. The challenge is that fire only burns upwards, leaving players to tilt and turn their iPhones to keep the flame alive. The game features 116 devilishly tricky levels with polished graphics and mesmerizing fire effects. Bugs that crawl along the rope spice things up demonstrating different reactions to the flame from level to level.

"We are thrilled to be working with Adways on this project," says Bryan Davis, Director of Business Development for Big Blue Bubble. "Their in-depth knowledge of the Japanese mobile market and full slate of services provide a simple, painless solution for getting our content onto mobile devices in Japan."

"Burn the Rope is a great example of a game that works well in any market," says Keiji Fujita, Vice President of Game Business for Adways Interactive. "The easy-to-grasp, engaging gameplay and clever motion control translates easily to audiences worldwide."