Kids can dance into the New Year at SUBWAY restaurants with the all-new DanceDanceRevolution promotion. Konami and SUBWAY restaurants today announced a partnership that will help promote a healthy lifestyle for children by delivering the fun and excitement of Konami's best-selling get-up-and-move video game to children everywhere. From December 29, 2008 thru March 29, 2009, participating SUBWAY restaurants will offer one of six exclusive, high quality DanceDanceRevolution branded premium toy accessories with each purchase of a SUBWAY FRESH FIT FOR KIDS meal.

Available for a limited time while supplies last, the SUBWAY FRESH FIT FOR KIDS meal premiums include, DanceDanceRevolution branded Action Armband, Water Bottle, Disco Revolution, Pencil Pal, Dancemania and Break-it-Down. The kids meal and each premium will come in four color DanceDanceRevolution kid's meal bags that feature DanceDanceRevolution images on one side and details about the SUBWAY FRESH FIT FOR KIDS meal program on the other.

The SUBWAY promotion is the latest in a series of initiatives that has made the DanceDanceRevolution franchise a fitness phenomenon that has received a tremendous amount of recognition for helping people of all ages lose weight and achieve better health. DanceDanceRevolution has truly pioneered the latest trend in gaming that takes players off of the couch and away from the joystick. Each version of the game has a Workout Mode that allows users to track calories burned and monitor their own fitness regiment. Additionally, DanceDanceRevolution has been an official part of the physical fitness curriculum in multiple school districts throughout the United States including every school in the State of West Virginia. The game has also been a valuable tool used in numerous research studies on fighting childhood obesity and has been a mainstay in health clubs and libraries across the nation as organizations look for new and innovative ways to fight childhood obesity.