Approximately 1,000 of the nearly 5,000 computer and video game products to be displayed at the 2004 Electronic Entertainment Expo (E3Expo) have never been seen before, according to data released today from the E3Expo 2004 Exhibitor Survey by the show’s owner, the Entertainment Software Association (ESA).

Exhibitors also report that nearly three-quarters (72 percent) of all products at the tenth anniversary show will be in stores in time for the 2004 holiday season.

"The interactive entertainment industry and its products have made tremendous advances since the launch of E3Expo ten years ago whether it be technologically, economically, artistically or in terms of just plain fun — and the popularity of games has increased along with those achievements," said Douglas Lowenstein, president of the ESA, the trade association that represents U.S. computer and video game publishers and owns E3Expo. "One thing that hasn’t changed over the past decade is that E3Expo is the best place in the world to ‘see what’s next’ for the industry and to get a first look at the game products that consumers will soon be buying, playing and talking about."

Ninety-four percent of all exhibitors responded to the survey, which asked participants to detail the products they will be showing at E3Expo 2004. The survey results indicate that about 40 percent of products displayed will be for video game consoles, while about one-third will be for personal computers.