Electronic Arts has cornered the market on PC and console football games with one swift stroke of the pen. It was announced today that EA has been awarded the exclusive rights to players, teams and stadiums of the NFL for the next five years. The move all but assures that the Madden NFL series will be the only game in town.
"We are excited about the opportunity to further enhance our relationship with the NFL and Players Inc." said Larry Probst, Chairman and CEO of Electronic Arts. "The five-year agreements will usher NFL fans through the console technology transition with new ideas and innovative game play experiences."
We are pleased to expand our agreement with Electronic Arts, the leading video game manufacturer and a valued NFL partner," said NFL Commissioner Paul Tagliabue. "We look forward to working with EA to continue to enhance the quality of NFL video games that our fans have enjoyed for many years."
"For more than a decade, EA has produced the most authentic football product for fans of the game" said Players Inc. Chairman Gene Upshaw. "This exclusive relationship will maximize the value of NFL players through EA’s continued commitment to bring fans closer to the game."
The only thing the agreement does not cover is Internet-based games and cellular phone titles.