President of the Entertainment Software Association Douglas Lowenstein says the ESA will fight the new law in California banning the sale of violent video games to minors.

"Today the Entertainment Software Association (ESA) filed a lawsuit in the U.S. District Court for the Northern District of California in San Francisco seeking to strike down California's new ban on the sale of certain video games to minors. We believe this bill will meet the same fate as virtually identical statutes that federal courts have routinely struck down in recent years," he said in a written statement.

"It is not up to any industry or the government to set standards for what kids can see or do; that is the role of parents. Additionally, everyone involved with this misguided law has known from the start that it is an unconstitutional infringement on the First Amendment freedoms of those who create and sell video games.

"So, once again, we urge all people of good will involved in this to come together to work on cooperative, legal ways to help parents make the right choices about the entertainment their kids consume. We all know that parents are not well served by the time and money spent on court battles and legal fees. Rather, they would be far better off if government and industry worked together to educate them about video game ratings, and other tools to help them make informed purchasing decisions for their families."