Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Rapala Fishing Frenzy is now available in North America for PLAYSTATION 3 computer entertainment system, Xbox 360 video game and entertainment system from Microsoft, and Wii.

Activision has worked closely with developer Fun Labs and Rapala, the world's largest manufacturer of fishing lures and #1 fishing brand in the world, to create an angling title that appeals to fishermen and gamers of all abilities. Rapala Fishing Frenzy represents an evolution of the perennially best-selling Rapala franchise by offering precision-crafted controls specifically for each console and visually stunning outdoor environments.

"We've focused on the thrill of battling trophy fish," said Dave Oxford, Activision Publishing. "Rapala Fishing Frenzy offers the kind of fierce action that fishermen score on only their best days."

The Wii version of Rapala Fishing Frenzy is packaged with a fishing rod controller attachment that takes family fishing fun to the next level. Place the Wii Remote in a secure handle and insert the Nunchuk into the "reel" – for the first time you have a high quality, licensed fishing rod that will allow everyone from Junior to Grandpa to bring in that monster bass.

This is the first fishing game for PLAYSTATION 3 computer entertainment system and it takes full advantage of its motion sensing controls. Serious gamers will find themselves "hooked" on a fishing game for the first time!