Gameloft announced today that it has become the latest studio to join the Playing for the Planet Alliance, a collective effort by the video games industry to reduce its carbon footprint and integrate environmental activations into their games.
In joining the Playing for the Planet Alliance – facilitated by the UN Environment Programme (UNEP) – game companies have made commitments ranging from integrating green activations in games, decreasing their plastic usage, planting trees, and reducing their carbon footprint to support the global environmental agenda. Green activations refer to educational content focusing on different environmental topics integrated in video games.
Gameloft joins current members of the Alliance, including Sony, Microsoft, Ubisoft and Supercell. An outline of the commitments that have been made through the Alliance can be viewed at the Playing for the Planet Alliance website.
General Manager – COO, Baudouin Corman said, “We see the world as our playground, and as a leader in the gaming industry, we need, should and want to make a difference through our games and practices to take action on the climate crisis. To be at the forefront of such initiatives in the gaming industry, it seems essential for us to join Playing for the Planet Alliance and to take an active part in the discussions and actions within the Alliance to foster a better world.”
As part of their commitments, Gameloft agrees to undertake the following initiatives within the next twelve months: inspire action through play by participating in the Green Game Jam in 2022, to place green activations in play. They will also commit to contribute to decarbonation across all scopes of the business.
“The video games industry has the ability to engage, inspire and captivate the imaginations of billions of people across the world. This makes them a hugely important partner in addressing the climate emergency,” said Sam Barratt, Chief of Youth, Education and Advocacy in UNEP’s Ecosystems Division. “We are very happy to have the support of Gameloft. We need all hands on deck to keep the planet below a 1.5 degree temperature increase and the video gaming industry is a new ally in the race for nature positive planet.”
Since the Playing for the Planet Alliance was launched, the initiative has supported its members’ efforts to reduce their carbon footprint and inspired its members to integrate authentic green activations into games with existing player bases through the Green Game Jam. The 2nd annual Green Game Jam held earlier this year featured 30 mobile and console game companies – up from 11 in its inaugural year – showcasing new green activations in their live games with the aim of hundreds of millions of players on restoration and conservation of forests and oceans.