Following a successful beta period of its loyalty program, GamersGate today launched its full scale version by announcing a special week-long Blue Coin promotion. With select purchases, gamers will receive a designated amount of Blue Coins as a bonus. The amount of Blue Coins received depends on the title purchased and ranges from 1,000 to 7,000 Blue Coins.

Tlue Coins, a virtual currency within GamersGate, are earned through various kinds of user activity on the site, but can also be purchased directly with cash. Users can earn Blue Coins by writing reviews, ranking games, participating in the new Game Tutor program and receiving bonuses for select purchases. The Game Tutor program is a mentorship system where users can ask questions to other users regarding difficulties within a game. The user who provides the solution will then be rewarded with Blue Coins.

The promotion lasts until Sunday November 15, 2009. Selections from the GamersGate catalog included in the promotion are Dragon Age: Origins, FIFA 10, Need for Speed Shift, Spore, Sims 3, and many more.