NCsoft and ArenaNet announced that Guild Wars: Eye of the North, the first ever expansion to the subscription-free Guild Wars franchise of fantasy online role-playing games, will be released to the public on August 31, 2007. The Guild Wars: Eye of the North expansion will be available for an expected price of $39.99 in North America and 34.99 (Euros) in Europe, as well as through the NCsoft store at PlayNC.com and in the Guild Wars in-game store.

Guild Wars: Eye of the North will continue the no subscription fee model pioneered by ArenaNet, and will provide new content accessible to players who own both the expansion and any one of the three previously released Guild Wars campaigns (Guild Wars, Factions, or Nightfall).

The Guild Wars franchise has sold more than 3.5 million units since the release of the original Guild Wars campaign, in 2005, making it one of the most popular online role-playing games of all time.

Guild Wars: Eye of the North follows up on events told in the original Guild Wars campaign, and is set in previously unexplored areas of the continent of Tyria. The expansion contains a host of new features that will appeal directly to veteran Guild Wars players, including 18 large, multi-level dungeons, 150 new skills across all ten Guild Wars professions, ten new Heroes, 40 new armor sets, and more items, weapons, and titles. Additionally, through the innovative Hall of Monuments, Guild Wars: Eye of the North creates a path for players to carry the legacy of their characters into the upcoming Guild Wars 2. The Hall of Monuments will allow players to preserve their accomplishments and titles from Guild Wars, Factions, and Nightfall, which can thenbe claimed in Guild Wars 2.

"Guild Wars has one of the most committed and loyal player bases I've ever seen, and Guild Wars: Eye of the North is our way of delivering prized content to veteran players and creating a link to the future of Guild Wars," said Jeff Strain, co-founder of ArenaNet.