Saddle up for the ride of a lifetime! Activision, Inc.'s (Nasdaq: ATVI) highly anticipated action game GUN has shipped to retailers nationwide. Developed by Neversoft Entertainment, GUN puts players in the role of Colton White, a vengeful gunslinger who straddles the line between good and evil as he makes his way through the untamed West of the late-1800s where greed, lust and brutality were a way of life.

"GUN transports players back to a time in American history when laws were virtually non-existent and the only true friend was a gun," said Dusty Welch, vice president of global brand management for Activision Publishing. "Players will be drawn into an epic free roaming action-adventure that will have them on the edge of their seats as they brave the elements and battle challenging enemies through the backdrop of the American West."

As Colton White on a quest to find out who killed his father and in discovery of his true identity, players will showdown against corrupt lawmen, a murderous preacher, renegade army psychopaths and others while waging war on horseback, collecting bounties, and commandeering trains. As they travel through an action-packed landscape of high mountain wilderness, deserts and bustling territorial towns, they uncover an epic story of betrayal, greed, and revenge.

Screenwriter Randall Jahnson, whose credits include Mask of Zorro and The Doors, penned GUN. The story is brought to life by a voice cast of talented actors including Thomas Jane as vengeful gunslinger Colton White; Kris Kristofferson as Colton's mountain man father, Ned; Tom Skerritt as Resistance Fighter Clay Allison; Brad Dourif as evil preacher Josiah Reed; Ron Perlman as Mayor Hoodoo Brown of Empire, New Mexico; and Lance Henriksen as the obsessive tyrant Thomas MacGruder.