I-play, a leading multi-platform casual games publisher, today announced that I-play Bowling for iPhone and iPod touch is available from the Apple App Store. I-play Bowling is a revolutionary bowling game with new technology that allows users to create their own avatar and control the style, spin and strength of the bowling ball using real hand motions.

"Bowling games are one of mobile gaming's most popular and widely enjoyed sports and we are happy to bring the I-play Bowling franchise to iPhone and iPod touch," said Don Ryan, chief operating officer, Oberon Media, I-play's parent company. "This new version of I-play Bowling features technology that offers gamers an unprecedented level of personalization and excitement. Add in the quality of the high-end 3D graphics and bowling fans everywhere will be clamoring to download I-play Bowling and perfect their game."

I-play Bowling makes the best of the unique capabilities of iPhone and iPod touch by putting players in the bowling alley with a bowling ball in their hands. The game highlights the accelerometer technology by allowing bowlers to swing the devices to bowl! By replicating classic bowling moves and using the device as a bowling ball, gamers can change the speed, add a curve or refine their moves to bowl the perfect game. Each game is customizable with Build-A-Bowler, which allows every gamer's imagination to run wild by creating their avatars with endless facial features, shapes, sizes and colors. Featuring three tournaments, unlockable gameplay surprises and a multi-player "pass and play mode", I-play Bowling aims to provide users with endless hours of real-life bowling action.

I-play Bowling is available worldwide for $2.99 from Apple's App Store on iPhone and iPod touch.