Jillian Goldberg joins the BioWare/Pandemic executive team from Electronic Arts, where she was responsible for driving EA's global marketing strategy, licensor relationships and studio partnerships for key franchises including The Godfather, The Lord of the Rings and Harry Potter series, as well as Tiger Woods PGA TOUR.

In her new position, Goldberg will oversee marketing for franchises from both Bioware and Pandemic.

"We couldn't be more thrilled to have Jillian join the team at Bioware/Pandemic," said Greg Richardson, vice president of commercial operations for VG Holdings. "Jillian is among the very best product marketing executives in this industry with a track record of success in working closely with development teams in creating and launching hit franchises"

Over the last few years, BioWare/Pandemic has produced a number of critical and commercial hit games and among other projects is currently hard at work on the much anticipated titles, Mass Effect and Mercenaries 2.