On March 28, Metacore, the developer of the popular mobile title Merge Mansion, hosted a special event at the Paramour Estate in Los Angeles with special guests that included The Last of Us star Pedro Pascal, Only Murders in the Building’s Jesse Williams and Pretty Little Liars’ Ashley Benson, among others.

The immersive experience, which was part live-action theater, part escape room and part lore museum, celebrated the recent launch of Merge Mansion’s milestone update that opened the doors to the Boulton Family Mansion. At the event, guests had the special chance to be thrust into the story of Merge Mansion by entering a real-life version of the Boulton family mansion where they were tasked with finding clues, solving puzzles and working together with the hopes of finding out exactly what Grandma Ursula is hiding.

In anticipation of the update, Metacore partnered with Pedro Pascal for the release of a new viral ad campaign, which has been viewed collectively nearly 37 million times and counting since its initial release on March 10, featuring three unique versions of a short film, with the first version called A Twisted Game.

https://youtu.be/KL85b5n6srA

Merge Mansion also released two additional versions of the short film featuring Pascal called Think Like a Grandma and A Recipe to Die For.

https://youtu.be/Up_XW5bLn6E

In the three versions, Pascal takes on the role of Detective Tim Rockford as he tries to uncover the mysteries of the Boulton family and Grandma Ursula.

https://youtu.be/shEsdZtvL4c

Merge Mansion’s New Update

Metacore, the developer of the popular mobile title Merge Mansion, has answered the calls from across the internet by announcing Merge Mansion’s next major update, unlocking the doors to the Boulton family mansion. For the first time, players will get the chance to enter inside the mansion where they’ll face more secrets, challenges and twisting plots as they try to uncover what Grandma Ursula is hiding.

As part of the exciting update, Metacore will introduce a new character and new chapters to the Merge Mansion story, along with more than 50 new merge items including 2 new producers, and more than 190 new merge tasks. This includes meeting the game’s newest character, a city official named Victoria, and access to the mansion’s great hall. Each month, Merge Mansion players will gain access to additional rooms in the mansion, including the corridor, study and dining room. Merge Mansion will also introduce its next season pass for the game that will feature new decorations and rewards. Join Maddie as she clears up the dark mystery around her family’s past by completing tasks to see how the latest family drama unfolds.

“We are excited to go live with this major update and finally open the doors to the Mansion,” said Metacore’s VP Brand Marketing Sandra Fenyo. “Campaigns like this are a good reminder that Merge Mansion isn’t just about the game. For many, it’s just as much about the lore, the surrounding community and speculating what Grandma is hiding. For our team, it’s an opportunity to combine entertainment, immersive storytelling, advertising, and a relaxing and fun game under one title. We’re constantly thinking of new ways to surprise our players and can’t wait to reveal where the Merge Mansion story goes next.”