Mojo Master, the first online game from AXE Unlimited and WildTangent, is a virtual seduction playground in a rich 3-D game world. It lets guys use the ultimate Playbook of moves to approach women in ways they might never dream of in real life.

Mojo Master offers an over-the-top, humorous look at how guys and girls play the game of seduction. As the game progresses, girls get a lot tougher to attract and guys have to work all their mojo magic if they plan to win over all 100 girls, including übergirl Tiffany Fallon — 2005 Playboy Playmate of the Year.

Development of the game began when Conductor, a content developer based in Santa Monica, was
hired in the fall of 2004 by Unilever's AXE brand team to help launch AXE Unlimited – the newest fragrance in the AXE portfolio, slated for release summer of 2005. Conductor engaged WildTangent, the industry leader and publisher of online games, to co-develop a natural evolution of AXE's brand promise into the ultimate virtual game of seduction.

A sneak peak of Mojo Master debuts today at the Electronic Entertainment Expo (E3). The game will launch online June 20, 2005, and will be available at mojomastergame.com free for guys 17 or older.

Mojo Master has the production value of a leading-edge console title, combined with extensive online community features all in a free online game. Alex St. John, chief executive officer and founder of WildTangent said the game "is the most ambitious development of branded entertainment that any marketer has ever undertaken."

"We believe WildTangent's gaming ability is second-to-none," said Tim Tennant, chief executive officer of Conductor. "We believe Mojo Master is a game that will connect deeply with AXE Unlimited's young male target."