Mobile games leader Pocket Gems has teamed with the National Football League (NFL) to publish NFL Runner: Football Dash, available today as a free download on the App Store for iPhone, iPad, and iPod touch, as well as on the Google Play store for Android devices. Starting September 23rd, McDonald’s customers can find codes for free power-ups to enhance their gaming experience on millions of Mighty Wings boxes and select cups across more than 14,000 McDonald’s restaurants in the U.S. NFL Runner was published and developed through a partnership between Pocket Gems and MunkyFun.
Launching during the first month of the 2013 NFL season, NFL Runner is the first NFL-themed endless runner game. Players join their favorite NFL team and compete against other NFL teams’ scores to best each other on the virtual gridiron. Players evade linebackers and safeties, scramble around obstacles, and rush down the field while grabbing collectibles and supercharged power-ups.
"It’s terrific to work with the NFL at the start of the football season to launch NFL Runner, which combines the fun of the endless runner genre with sports," said Ben Liu, CEO, Pocket Gems. "It has also been fantastic to work with McDonald’s to create a promotional model that provides players with codes found on millions of physical products to unlock free power-ups in the game."
"Pocket Gems has a strong track record as a successful developer and publisher of engaging mobile games and we’re excited to work with them for NFL Runner,’ said David Healy, Director of Media Strategy for the NFL. ‘We’re also thrilled to be working with McDonald’s to bring millions of fans unique power-ups within the game. The collaboration between the NFL, Pocket Gems and McDonald’s will make NFL Runner an innovative and fun new way for our fans to connect with their favorite team."
"McDonald’s customers and NFL fans share a passion for fun, exciting experiences and this game brings our customers one step closer to NFL action," said Barbara Fitzgerald, Director of Marketing, McDonald’s USA. "We’re thrilled to offer these unique power up opportunities on packaging for our new Mighty Wings, bringing the action and excitement of gameday to every day."