Playlogic Entertainment, Inc. (Nasdaq OTC: PLGC.OB), an independent worldwide publisher of entertainment software, today announced that it has retained Reverb Communications, Inc. as its marketing and public relations agency of record. The agency will provide strategic and tactical support for Playlogic's powerful lineup of titles while also driving corporate branding and communications.
In addition to overseeing Playlogic's corporate and product communication initiatives, Reverb will also be responsible for driving the company's soon to be announced iPhone initiative on existing and new IP.
"We firmly believe that our partnership with Reverb Communications will help ensure the continued growth and success of our company," stated Rogier W. Smit, Executive Vice President of Playlogic Entertainment. "The team's mix of strategic thinking, industry insights and integrated services makes them the perfect match for us."
Reverb Communications will be responsible for building and managing core product messaging as well as executing an aggressive marketing and media relations campaign surrounding corporate initiatives and product launches for Playlogic. Reverb is a full service agency that represents premier publishers and developers in the interactive entertainment industry, and is best known for work it has done on behalf of clients such as Harmonix, the developers of Guitar Hero, Guitar Hero II and the Rock Band franchise, as well as MTV Games, Cryptic Studios, Pangea Software and many others.
"We're proud to be selected as Playlogic's communications partner as they expand their corporate expectations from both the publisher and developer side of gaming," said Tracie Snitker, Vice President of Public Relations for Reverb Communications. "Our experience in corporate branding and our proven track record for successful product campaigns, combined with Playlogic's solid lineup and projected growth, will further establish them as a premiere publisher and developer in the interactive entertainment space."
This announcement follows several key hiring's, including Paige Carlson as Vice President of Sales and Business Development North America, the hiring of Adam McGowan as Marketing Director Europe, and the partnership with U & I Entertainment, which will serve as Playlogic's North American distribution partner.