Ubisoft today announced the official launch of Press Your Luck 2010 Edition. Currently available for the Nintendo Wii system, the Nintendo DS(TM) system and Windows-based PC, Press Your Luck 2010 Edition features single- or multiplayer modes so that more people can get in on the fun and play together. Additionally, the game allows players to design and customize their own personal avatar. The game has been created by Ludia and is licensed by FremantleMedia Enterprises (FME).

Press Your Luck is a true-to-life revival of the famous game show from the 80's rendered with a dynamic new design. Players assume the role of one of the three contestants competing to win by answering a series of trivia questions correctly, to earn "spins" on the Big Board of cash and prizes. All of the elements of the original TV game show, including thousands of general knowledge trivia questions to challenge players, are included, as well as animations of the memorably mischievous Whammy character to punctuate the game. Whichever player ends the game with the highest earnings wins, while successfully avoiding the dreaded Whammy or risk losing it all. Additionally, there are a host of special unlockable items to reward players for progress in the game.

Consumers can play mini-games that replicate the game show experience, as well as enter for chances at real prizes at the Press Your Luck 2010 Edition website at www.gameshowvideogames.com, which also include The Price is Right and Family Feud.