Affiliate Marketing is a popular marketing model in the online casino industry. Gambling affiliate portals have been a core source of online traffic for casino operators for quite some time now. As a result, more and more such portals are popping out every day in an already saturated market. Drawing from their long experience as an affiliate network, SEO & Content Marketing Manager Anthony Calucci of Malta-based FS Media Group talks about their latest project Best50Casino.com, future plans of the company, as well as where casino affiliate sites are headed.

1. Would you like to tell us a few things about what the company has focused on so far?

FS Media Group has developed a network of affiliate portals on online betting and online casinos, with our flagship sites being Bookmakers.bet and Foxbet.gr. The first one is focused on sportsbook exclusively, while the second is one of the largest Greek affiliate portals on betting/casinos. We are firm believers of always providing valuable, accurate and objective information to the players, which we think is what makes or breaks affiliate sites. Users are always able to tell if someone is half-knowledged on a subject, so we’re a counting a lot on that to build trust with our audience. So far, we’ve been mostly sportsbook-oriented Affiliates in both international markets as well as local ones, such as Greece for example. Best50Casino.com is our first international attempt that’s entirely casino-focused. The huge success of Bookmakers.bet and the loyal player foundation we have built have given us many valuable insights that can be applied to both present and future projects.

2. Best50Casino is your latest project. How’s that performing so far and what’s the most important asset of the site?

It’s going very good, although the online casino affiliate vertical is even more challenging than sportsbook. The site is gaining more and more visibility in organic search as time goes by, and the truth is we are seeing some great results on an international level thanks to the GEO-targeting we have implemented. This allows us to provide country-specific information, like bonus amounts for example, to players entering the site from different countries. We are targeting 10 GEOs so far and plan to increase that to at least 50, including less competitive markets as well. The most important asset of Best50Casino is the fact that all people involved in this project are mean research machines. What this tells you is that we invest a lot of time in finding accurate information about each piece of content we write, using exclusively official sources, instead of regurgitating what other affiliates have on their sites. We also implement a local-first approach on pages that target specific markets and dig very deep to find as much information about those markets as possible, as opposed to just scratching the surface with generic data. Our ultimate goal is to be regarded as a reliable source for players from various countries to even source detailed legal information on their respective country’s casino landscape.

3. How will Best50Casino stand out in such a competitive market?

We invest heavily in our people and their development. Our team comprises of casino experts and digital marketers that bring all the required know-how which enabled the development of Best50Casino. We know the casino affiliate industry is demanding and that’s why we are working closely with a lot of casinos right now, and have managed to land exclusive offers from them that we offer to our players. Our goal is to create a unique user experience for our visitors they won’t be able to find anywhere else, and each day we’re working towards that. While the core of what we do is top-notch content and valuable information that will help users decide where to play, we put equal emphasis on the fun side of things, hence the exclusive promos.

4. Where is Casino Affiliate Marketing headed in the future and what are your company’s plans?

We’re seeing a great shift towards Super-Affiliate networks that buy smaller ones tending to dominate the market. Also, we’re witnessing a change in what players are looking for in an affiliate site. Nowadays, great content is not enough. You have to deliver an experience that’s aesthetically pleasing, both in terms of visual designs as well as retention mechanisms, such as exclusive promos like free spins or no deposit bonuses. Building a strong brand is also important for casino affiliates, as it’s one of the factors that allows people to trust you. If you look at some of the biggest affiliates in the casino industry right now, they have invested a lot in their branding and that’s one of the reasons why players consider them as a reliable source. That’s one of our goals as well. We intend to build more international sites both on betting and casinos in the near future drawing from the experience that we’ve gathered. Also, we’re seeing some real opportunity in more untapped markets, as opposed to the ones that affiliates are traditionally targeting, such as Scandinavia, Canada, Australia, and New Zealand. Last, we’re always in search of new casino sites to promote. We want to stand out from the bunch and not refer players to the same old brands. So, if you want to find out about awesome new online casinos 2019 you can try out make sure to visit Best50casino.