SEGA Europe Ltd. & SEGA America, Inc., today announced London 2012 – The Official Video Game of the Olympic Games. The officially licensed video game of the London 2012 Olympic Games will once again be published exclusively by SEGA in partnership with International Sports Multimedia (ISM), the exclusive licensee of the International Olympic Committee (IOC). London 2012 – The Official Video Game of the Olympic Games will be available for the Xbox 360 video game and entertainment system from Microsoft and the PlayStation3 computer entertainment system, hitting stores in 2012.

London 2012 – The Official Video Game of the Olympic Games will allow gamers to create their own moments of sporting history and fame by experiencing the thrill and adrenaline rush of the events and disciplines that will be a part of the London 2012 Olympic Games. With over 30 events in which to claim gold, players will enjoy more gameplay variety than ever before, even taking the race for medals online by competing for personal and national glory with online leaderboards.

"The London 2012 Olympic Games is sure to be a once in a lifetime experience for many people," said Gary Knight, Senior Vice President of Marketing at SEGA Europe and SEGA of America. "The official video game will give people all over the world the chance to participate in the greatest sporting event on earth from their homes, even if they are thousands of miles away!"

"London 2012 looks set to be our best ever release in the Olympic Games simulation franchise in terms of both sales and number and quality of events," commented Raymond Goldsmith, Chairman and CEO of ISM. "We are delighted to be working once again with SEGA to ensure we will achieve this historic milestone."

Developed by the newly rebranded SEGA Studios Australia, London 2012 – The Official Video Game of the Olympic Games will truly showcase the studio’s technical prowess and take full advantage of the Brisbane based studio’s state of the art motion capture facility.