The leading serious game developers, analysts covering serious games, authors of the latest books on game design and senior project directors already leveraging games for corporate and military training, healthcare and education are heading to Serious Play Conference Tuesday – Thursday, Aug. 23 – 25, 2011 at DigiPen Institute of Technology in Redmond, Wash.

Sessions at Serious Play, a high-level, practical conference already drawing an international list of speakers, will provide advice on every step of the development path, from design and production to measurement and assessment. Attendees will also see presentations on market size for each serious games segment, including the growing importance of the mobile platform.

Developers will be introduced to new technologies allowing faster, more effective game creation and hear lessons learned from mature studios.

"We plan to elevate the discussion on serious games to the productive, practical level," Clark Aldrich, conference director, said. "We want attendees at the conference to walk out with actionable strategies they can use to start a development program at their organization or helpful input to improve their business plan."

Confirmed speakers include:

Tom Grant, Senior Analyst, Forrester Research

Alicia Sanchez, Games Czar, Defense Acquisition University

Claude Comair, Founder and President, DigiPen Institute of Technology

David Edery, CEO, Fuzbi, Author, Changing the Game

Randy Hinrichs, CEO, 2b3d; Author of Engaging the Avatar and Transforming Virtual World Learning, coming out this fall

Tyson Greer, CEO, Ambient Insight

Brayden Olsen, CEO, Novel

Julián Alberto Martín Alonso, Commercial Director, One Click, Spain

Alan Gershenfeld, Founder, President, E-Line Media

Jon Aleckson, CEO, Web Courseworks; Author of MindMeld

Sharon Sloane, CEO, WILL Interactive

Jon Twing, PhD, EVP and Chief Measurement Officer, Assessment & Information Group, Pearson

David Metcalf, Researcher, Institute for Simulation Training, UCF

Jim Hadley, Instructional Designer, Boeing

Lilli Thompson, Game Developer Advocate, Google

Patti Phillips, CEO, ROI Institute

Chuck Hamilton, Learning and New Media Program Manager, IBM

Ashraf Ahmad, Chair, Computer Graphics, PSUT, Jordan

Donald Brinkman, Program Manager, Microsoft Research, and Games for Learning Institute

Brock Dubbels, Project Manager, Computer Based Training at United Health Group

Robert Hone, Creative Director, Red Hill Studios

Raymond de Villiers, CEO, Wisdom Games

Volker Kunze, Learning Consultant, Munich, Germany

Robert Bell, Multimedia Coursewriter, Enspire Learning

For more information, visit www.seriousplayconference.com