SNK NEOGEO USA CONSUMER CORPORATION, the US publishing arm of the SNK PLAYMORE CORPORATION, announced today that effective immediately they will be known as SNK PLAYMORE USA CORPORATION to better facilitate worldwide recognition. The name change brings the US division in line with its Japanese parent company, SNK PLAYMORE CORPORATION, which consolidated all of its divisions worldwide under one brand on November 15, 2004.

"The name may have changed, but the business model remains the same," said Ben Herman, president of SNK PLAYMORE USA CORPORATION. "SNK is and always will be about bringing great games to the marketplace."