Sony Online Entertainment LLC (SOE) today announced that Bullet Run has completed open beta testing and is now officially live for the PC. Developed by ACONY Games, Bullet Run is a new free-to-play first-person shooter (FPS) that brings together the elements of the FPS genre with unique levels of immersion and character progression; AAA gunplay coupled with action-oriented twitch gameplay and special in-game abilities provides players with a more in-depth tactical gaming experience.

"We are excited to finally bring this highly-anticipated game to our players," said Christopher Sturr, executive director of business development and corporate strategy, Sony Online Entertainment. "Bullet Run is a proof point that our goal at SOE continues to be to bring top-tier quality interactive experiences to players of all ages through our diverse portfolio of free-to-play online games. We are confident players will enjoy Bullet Run’s high energy persistent combat experience and can’t wait to hear their feedback."

Jan-Eric Lauble, creative director at ACONY Games, added, "We have watched this game grow from an idea to a complete experience. The level of detail we put in the game — from the competitive gunplay features to the unique storyline — will offer players an experience they have yet to find in the FPS world. We are all incredibly proud of the work the team has done and look forward to offering players more options and exciting new features in regular updates to the game going forward."

In Bullet Run, players are pit against each other in a reality TV show setting where performance is everything — simply gaining the kill does not win your character fame. Style and attitude, combined with a hair trigger and cat-like reflexes, will bring players, also known as "Contestants," the fame they crave. Featuring six Synth Arenas — from oilrigs to abandoned shanty towns — the game focuses on individual character and weapon advancement and progression. Through their showmanship, players will have the opportunity to unlock and/or purchase new weapons, weapon modifications and attachments, wardrobe items, accessories, and custom weapon decals — all contributing to thousands of possible combinations for customization of their characters.