Building off its success as an international publisher of video and computer games based on leading international children's characters, The Game Factory, today announced its third and fourth quarter product line at the 2006 Electronic Entertainment Exposition. Feature film and small screen stars like Garfield, The PowerPuff Girls, Johnny Bravo and Strawberry Shortcake come to life for young gamers just in time for the holiday season. Titles for the Game Boy Advance, Nintendo DS, PlayStation 2, PSP and PC-CD Rom platforms can be purchased via toy, electronic, video game, software and mass market retailers throughout North America and Europe. The Game Factory will be demonstrating its new titles at this evening's eFocus Press Reception and May 10 through May 13 in South Hall Booth #1500.

"The Game Factory is proud to be exhibiting amongst our peers for the first time at E3 this year," said Henrik Mathiasen, president for The Game Factory. "Our deep portfolio of children's video and computer games based on growing and established licenses has been quietly gaining acclaim over the past year. With our presence here at E3, we have the opportunity to bring our quality gaming experiences for young gamers to the attention of a mass audience."