The bloodletting begins on November 16, 2004 with the shipping of Activision, Inc.'s (Nasdaq: ATVI) Vampire: The Masquerade – Bloodlines for the PC.

An all-new RPG adventure, Vampire: The Masquerade – Bloodlines is filled with rich character development, an intriguing storyline set in White Wolf's World of Darkness, and mind-blowing graphics powered by Sourceâ„¢ – Valve's next generation engine technology. It will take a vicious array of vampire disciplines and a healthy penchant for blood, for players to survive the dark and gritty undying world of modern day L.A. Selecting from one of seven clans, gamers will interact with other characters, decide with whom to ally themselves, and watch as darkness takes over their soul while a mysterious plot unfolds.

Developed by Troika Games, Vampire: The Masquerade – Bloodlines is rated "M" (Mature – Blood and Gore, Intense Violence, Sexual Themes, Strong Language) by the ESRB and will carry a suggested retail price of $49.99.