Vivendi Universal Games (VU Games) today announced the divestiture of home productivity software franchises, Hallmark Card Studio and Print Artist, to Nova Development Corporation effective immediately.

Under terms of the agreement, Nova Development acquires technology and content use rights to both franchises, as well as an extended license with Hallmark for the Card Studio product line. Financial terms of the deal were not disclosed.

The divestiture of home productivity software is part of VU Games’ strategy of refocusing its business exclusively on games.

Based in Southern California, Nova Development Corporation is the number one publisher of home graphics software in North America for both the Windows and Macintosh platforms. With a consumer software distribution network encompassing over 7500 retail locations in North America, Nova has a history of providing new technologies that consistently expand the uses of desktop computers for homes, schools and businesses.