Walt Doublestein has joined New York and Los Angeles based Channel M, David Teichner, Chief Executive Officer announced today. For the past 9 years, Walt worked at BBDO Detroit, where he was most recently Director Video Gaming & Non Traditional Marketing. He was one of the pioneers in videogame integration overseeing projects such as NASCAR 06 Total Team Control, Tony Hawk's Underground 2, Tony Hawk's American Wasteland, The Movies, and Tomb Raider: Legend.

During his time at BBDO, Walt helped to launch DaimlerChrysler's Customer Relationship Management (CRM) activities on a global scope beginning with the global launch of the PT Cruiser. From that position he moved on to the role of Director of Operations in Mexico, overseeing all CRM activities for DaimlerChrysler in Mexico. This led to a promotion to VP Account Director, International Advertising- Jeep and Dodge. In addition to DaimlerChrysler, Walt has worked with such diverse clients as Electronic Arts (EA), Microsoft, Activision, Yahoo, Eidos, Organic, PHD, and Ubisoft.

David Teichner, CEO stated, "This is a major step in Channel M's integration deals. We've worked with some of the best gaming publishers in the business, such as Electronic Arts, Activision, Ubisoft, and Vivendi Universal, just to name a few. We've done over 15 video game integration deals ranging from tournaments to in-game product placement. Walt brings his expertise to Channel M where his addition will allow us to provide companies with the complete integration from in-game activities to offline activities and extension through Channel M's wide variety of touch points."